Has Hasselblad and Leica Gone Loony?

I always think highly of Hasselblad, for a long long time I think they make some of the best medium format cameras around!

Their 500C was a classics! It even went to the moon, the first man on the moon was shot with a Hasselblad!

I had great admiration for Hasselblad, until two days ago...

Hasselblad proudly launched their new LUNAR at Photokina two days ago, they called the monstrosity "Italian-designed ‘ultimate luxury’ mirrorless, interchangeable lens camera"!

I hasn't stop laughing :)  Ha ha ha ha...

Wait... the best is yet to come...