Direct flash can cause even the most flattering photos to turn out bad, direct flash is harsh and highlight in photos are "burn out" and lack detail.
If you are serious about your photography, the first technique you must learn is how to BOUNCE your flash!
Sadly, virtually all the smaller, so called "point and shoot" cameras came with tiny, fixed flash that you cannot tilt and bounce! Even if it can, the output is just too weak for that purpose.
I can understand cheapo point-and shoot cameras came with tiny flash, what about a NZ$1,600 Best Camera of 2012? You will be lucky ;)
The light output from this tiny light is just about useless, not only that; the illumination from this flash is hardly able to cover a e_28mm lens!
And when my favorite lens is the ultra-wide 7-12mm, DISASTER
