What is this hype about being "THE ONE"?
Yesterday I received an invitation that said "TAKE 1 FOR A DRIVE!"! That was from BMW on their "ALL-New" BMW 1 Series.
What make them even think a poor photographer is THE ONE who can afford their 1? Hee hee...
A couple of months ago Nikon try to get the eagle photography community excited with their bold black and yellow banner, screaming; "I AM COMING!"